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Case Study: Spitfire Homes

Gloucestershire, UK

SPITFIRE HOMES CHOOSES LUCECO GROUP’S TRIO OF BRANDS TO ACCELERATE SUSTAINABLE LIVING 

Sync Energy, BG Electrical and Luceco Lighting provide a complete package for newest development, Ellenbrook.  

As a forward-thinking housebuilder, Spitfire Homes is recognised in the industry for their commitment to delivering design-led, aspirational properties that showcase a variety of sustainable features, each designed to be future-proofed and meet the demands of modern life. 

The Complete Package 

As part of their investment into sustainability, Spitfire Homes chose a complete Luceco Group package, which included: Sync Energy’s Wall Charger 2 and fully compatible, floor- mounted, Single EV Stands, BG Electrical accessories and Luceco Lighting, to be installed at their Moreton-in-Marsh development. 

Forming part of the Spitfire Homes Bespoke Collection, each property at Ellenbrook boasts Spitfire’s Signature Specification with each home appointed with a selection of quality brands and materials curated to deliver a balance of style, efficiency and practicality.   

Lauren Hudd, Sales Manager at Ellenbrook, said: “The collection is not just built with high-quality design in mind, but also with the consideration of energy efficiency throughout, ensuring these homes are fit for the future. Sync Energy, BG Electrical and Luceco Lighting join our carefully chosen collection of industry-leading brands, allowing us to provide our customers with the efficiency, high-spec and sustainability they expect in their homes”. 

Accelerating Sustainable Housing 

Sync Energy’s Wall Charger 2 comes with integrated solar charging and intuitive smart phone app, allowing housebuilders to offer their customers innovative technology and smart functionality.  This cutting-edge specification means that homeowners can cut their home-based EV vehicle charging costs by utilising surplus solar energy from their solar panels.   

In addition, with personalised settings such as scheduled charging and optimised cut-off points, users can charge dynamically and maximise cheap rates of electricity, controlled via a smartphone app. 

Along with a charging capacity of up to 7.4KW, with a standard household single-phase electrical supply, the Sync Energy Wall Charger 2 provides flexibility and maximum efficiency. 

With aesthetics in mind, the Sync Energy Wall Charger 2 comes in a range of eight interchangeable colour options, meaning housebuilders can co-ordinate their EV tech as part of their considered design specifications.  

Joe Wright, National Housebuilder Account Manager at Luceco, said: “We are delighted to be Spitfire Homes provider of choice for EV charging at Ellenbrook and to continue a long-standing relationship which began six years ago; initially supplying a range of BG electrical accessories and more recently, Sync Energy and Luceco Lighting.” 

Ellenbrook’s specification also boasts the addition of Luceco’s external up/down decorative wall lighting with PIR sensor and adjustable time and lux controls. Also incorporating BG Electrical accessories, including BG flatplates in black nickel, switches and sockets, USB sockets, ceiling pendants and decorative bell pushes.  

Joe continues: “Housebuilders are recognising the commercial advantages of the Luceco Group suite of brands and our ability to offer a complete package with the wide range of quality products available.” 

Thanks to high consumer demand and now, continual increases in legal obligation, EV charging is key for housebuilders and it’s vital that building companies partner with the right supplier for up-to-the minute product as well as long-term support.  

Joe said: “Peer-to-peer plc trust and customer service support that goes way beyond point of purchase are both vital in this market and not all EV suppliers offer them – a potential EV pitfall Luceco ensures its customers avoid.  Our housebuilder offer is all about long-term partnership – including long-term support for house buyers – alongside a comprehensive range of designer lighting and electrical products for today’s ‘eco’ and energy-efficient homes. 

We have delivered across design, efficiency and sustainability to meet the high specification of this premium development - it’s been a fantastic project to work on.” 

Sync Energy, British General (BG Electrical) and Luceco Lighting are part of the Luceco Group, which also includes Masterplug. With over eighty years of industry experience, the Luceco Group is internationally recognised as one of the market leaders across the key electrical categories.  

Client: Spitfire Homes

Location: Moreton-in-Marsh, Gloucestershire, England

Date: April 2025

Luceco Project Manager: Joe Wright

Featured Products: Domestic Lighting - Luceco Lighting, Wall Charger 2 - Sync Energy, Electrical Accessories - BG Electrical